Driblee.
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Artificial intelligence for football

The game happens on the pitch. Revenue happens off it.

Driblee applies AI to the areas that sustain a football club — revenue, marketing, operations and fan relationships — starting with South American football's biggest commercial asset: the membership (sócio) program.

Book a conversation See the membership study (in Portuguese)
Conversational sales · How it works

A WhatsApp conversation that sells, collects and retains.

1

Fans chat naturally

By text or voice, on WhatsApp — the channel they already use. No app, no sign-up, no support queue.

2

AI personalizes every interaction

Content and offers tailored to each fan, with structured journeys for acquisition, collection, reactivation and retention — each fan scored by purchase potential and churn risk.

3

Humans take the complex cases

A human team handles the conversations AI shouldn't resolve alone, and results are measured with control groups.

Questions that steer the conversation
Você costuma acompanhar os jogos do clube? Vai ao estádio ou assiste pela TV?
Vou sempre que dá! Umas duas vezes por mês ⚽
Boa! Então deixa eu te mostrar um jeito de pagar menos nesses jogos…
Fans choose what they want to receive
📋 Que tipo de conteúdo você gostaria? (a) 📅 Próximos jogos (b) 📝 Escalação (1h antes do jogo) (c) ⚽ Gols e melhores momentos (d) 👕 Novas camisas e produtos (e) 📣 Novidades do clube Pode escolher quantos quiser!
a, c e d 😄
Data becomes an offer at the right moment
Oi, João! Vi aqui que você foi a 15 jogos no ano passado. Torcedor fiel, hein? 🔥
Se fosse sócio, já tinha economizado mais de 300 reais, sabia?
Pois é! Tava pensando nisso agora mesmo. Como é que eu faço pra virar sócio?
Acho que você vai gostar do plano que dá acesso ao seu setor. Vou te mandar um áudio explicando direitinho 🎧

Real conversations from the platform — the product currently operates in Portuguese.

Esporte Clube Bahia crest
Case study · Esporte Clube Bahia (Brazil)

At Bahia, the platform is live — and pays for itself.

Between June 2025 and June 2026, Bahia sold, collected and retained members by talking to fans on WhatsApp through Driblee.

+10k
new club members via Driblee
35%
of all new members arrive via Driblee
+30%
retention among members managed by the platform
24/7
text and voice conversations, on the channel fans already use
Esporte Clube Bahia membership program · Jun 2025 – Jun 2026
What we do

Three fronts, one thesis: data and AI serving club management.

Solution · In production

Conversational sales with AI

Member acquisition, collection, reactivation and retention via WhatsApp. Structured relationship journeys, offers personalized per fan, and results measured with control groups.

Talk to Driblee →
Market intelligence

Membership Program Intelligence

Structured mapping of Brazilian football membership programs: plans, pricing, benefits, rules and access models. 71 clubs and 382 plans, side by side.

Open the panel → (in Portuguese)
Fan sentiment

Fan Sentiment Monitor

Match-by-match fan mood tracking: what fans criticize, what they praise, and the dominant emotion after every round — direct input for communications and commercial timing.

See the tracker → (in Portuguese)
Driblee fan sentiment tracker
Fan Sentiment

Fans talk all the time. We measure it.

  • Match-by-match sentiment tracker with dominant emotion
  • What fans criticized and praised, by target
  • The basis for deciding the right moment to sell, communicate or hold
See the tracker (in Portuguese)
"We identify every fan by their purchase potential and churn risk — and we talk to them at the right moment."
Marcelo Moraes · CEO & Founder
Confut 2026 · São Paulo

Shall we talk about your membership program?

Marketing, operations, finance or the boardroom: in 30 minutes we'll show you what the data says about your program — and where AI generates revenue. We speak English.

Book a conversation