The game happens on the pitch. Revenue happens off it.
Driblee turns WhatsApp into a personalized sales and relationship channel between clubs and fans.
Data, technology, AI and human operations making every conversation more relevant.
A WhatsApp conversation that sells, collects and retains.
Fans chat naturally
No apps, forms or endless menus required.
Every interaction is personalized
Driblee uses each fan's history and context to guide the interaction.
Everything moves toward the sale
Technology handles eligible cases. When needed, a person takes over with the conversation's full context.
Automated conversations available around the clock, with human support when needed.
Real conversations from the platform — the product currently operates in Portuguese.
At Bahia, thousands of memberships already go through Driblee.
Acquiring, collecting and retaining members by talking to fans on WhatsApp.
Much more than acquiring new members.
The same conversation can act across the entire club–fan relationship — and open new revenue lines.
Turn interested fans into new members.
Rekindle the relationship with fans who showed interest or were once members.
Help fans get their membership back on track, simply.
Act at important moments of the relationship before churn.
Take the channel beyond membership: tickets, merchandise, content and sponsor activations.
Intelligence to better understand the market and the fans.
How do the leading clubs structure their programs?
Track how the leading clubs structure their membership programs, plans, pricing and benefits — 71 clubs and 382 plans, with a direct club-by-club comparator. The panel is in Portuguese.
Access the full study
In football, context matters.
Fan Sentiment tracks how the sporting moment and fan perception shift over time — one more signal to understand when and how to engage each fan.
See Fan Sentiment"Every fan is a different conversation. We use context to make each interaction more relevant — and we measure the results."
We start with membership, on WhatsApp.
Our vision is to make the entire club–fan relationship simpler, more personalized and more transactional.
One fan, one continuous context, many ways to engage with the club.
Technology, product and football people.
Marcelo Moraes
Founder and CEO of MEI Fácil (sold to Neon bank). Led the sale of Esporte Clube Bahia to City Football Group. Unicamp, INP-France and Columbia University.
Flavio Rabelo
Co-founder of Silverguard. Product and technology leadership at companies such as Quero Educação and Cobli, plus M&A at Morgan Stanley. Engineering (ITA).